Making a Holiday Card

With the holidays approaching it is still not too late to take on a project and do your own holiday card. All you really need is an image for the cover, some paper to print on (or a service to send to), Photoshop (or Elements), and a plan for the layout. The plan mostly has to do with printing to the edge, and getting the image on the front of the card.

Printing to the Edge
A layout problem that may confound those making their first cards is printing to the edge of the paper. Though some home printers have a print-to-the-edge feature, there is an edge area of the sheets you are printing that the printer will not print on -- commonly called a grip edge. It is often a quarter to a half an inch broad, and may vary from edge to edge depending on how paper was designed to go through the printer. The solutions to the problem of printing to the edge (and this holds for when you send a job to a shop to have it printed), is to design a little larger and then and crop the paper to the size you want the finished piece. So, for your holiday card, you wouldn’t start with paper that was exactly the right size and then use your printer to print the image exactly to the edge; you’d start with a larger sheet, print the layout, and then trim the paper down. To make your layout work, you'd lay out the graphic part of the card to print a bit beyond the crop edge—say, by an eighth of an inch (which is a printing standard). This is known as a bleed. The bleed provides a margin of error for the cropping. If the cut doesn’t fall precisely on the crop mark, the image will still come all the way to the edge of the cropped area.

The Basic Layout

Image on the Front
In laying out the card, be sure to think of how you want it to present! When you use a folded card, you have to put the front of the card on the right side of the layout so that when it folds the front of the card is in the right place. It may not be natural to think of the right side of the layout as the front, but that is where it is! The back of the card is on the left.

Outside

On the inside, the left and right facing sides are more intuitive. You usually want to have the saying on the right.

Inside

As far as the back of the card, you can put several things there for information purposes. Sometimes it is fun to put in your real or even an imaginary business name, copyright and date, website (if appropriate), and maybe some information about the photo (subject, title, separate copyright -- if applicable). Usually this is all in small type so as not to detract from the card. Homemade cards seem to always be the ones that stand out from the others.

For More Information...
For better ways to process your images and get the most out of them for your cards and other uses, be sure to check out Richard Lynch's Photoshop courses and his latest book: The Adobe Photoshop Layers Book

Holiday Gift Ideas
If you are looking for a good gift for that budding photographer or photoshop professional, try giving a betterphoto.com gift card. Good for courses, books and apparel!

Learning Photoshop

Question:
What is the best way to learn Photoshop?

Answer:
Short answer: There is not one 'best way'.

Many people are daunted by trying to learn Photoshop. There are hundreds of tools and infinite possibilities. Infinite. You can pick an image and do anything with it...even create an entirely different scene. But the point of working with images would seem to be to improve what you have taken, and not to turn a picture of a cat into an elephant (by applying the "turn this into an Elephant" filter, of course!). Most people will not expect to accomplish such transmogrification, and what would be the point when you could make the result simpler with a visit to the local zoo?

One of the reasons users find Photoshop daunting is that they try to learn too much—or even all of it—at once. A better approach for most people will be to learn a-tool-at-a-time. Pick a tool, read about the tool in Photoshop or Elements Help (press Command+/ or Ctrl+/ [mac/pc]), then open an image and explore the tool by applying it. Don’t look so much for expert results as the opportunity to learn how the tool behaves. That experience will go a long way toward incorporating it into your workflow. 15 or 20 minutes a day puts a new tool into your belt.

Further, and following this line of logic, you can limit the tools you look at to only those that are more practical for what you want to do. If you will be working with digital photographs for the sake of editing and improving them, you can virtually ignore whole sets of tools, and in the case of Photoshop, an entire application (Image Ready). in my courses and books I have a list of 30 or so core functions and tools that you can pretty much expect to incorporate into your work with any image. Some of these are terribly obvious, like Open and Save, but you quickly get into the heart of a tool set that helps you stay focused on correction and the task at hand. People hem and haw about Curves and how important they are to correction, and honestly I think they are a bit of a hack the way it is often described to use them, and at this point in my editing I rarely use them at all. Levels are a far more accurate and useful tool, except in specific circumstances. But the point is that with a significantly limited set of tools, you can accomplish what you need to in editing almost any image...as long as you know which to use.

That said, some people will find books most helpful, some DVDs, some online courses, some live seminars, a rare few personalized instruction, and others just poking about in the program. Having learned Photoshop at a time where there were no books or tutorials, I would suggest that poking around can be effective, but it is likely to be the slowest method of learning unless you already have a lot of digital imaging experience with another program. Any one of the products that help you learn Photoshop will likely cut months and years off learning. Here are a few things that will help:

1. Get acquainted with the interface. Learn about palettes and menus and where the tools are stored. ( See my Photoshop 101 course on betterphoto.com for an outline).

2. Have a goal in mind when opening Photoshop rather than just hoping it will do something for you or that you will suddenly feel inspired. Do you want to improve images from a recent shoot? Learn color correction? create a new logo? The answer to the question "what do I want to do?" will give you direction and save time.

3. Take a note from your own learning history and follow the path that has been most successful for you in other endeavors. If you have been successful learning in a classroom, take a course; if you learn from books, take a look at the books in a local store and see what looks most interesting to you.

4. Don't expect to be an expert overnight. Personally I have been using Photoshop daily for about 15 years. I learn something new every day. It could be about the program, about my images, about seeing, composition, settings, whatever...but there is always something new in thee program as long as I allow myself to see it. Becoming an expert will likely take months or years.

5. Establish a base workflow, including a solid color management setup, good step-by-step correction practices, and test your output. You will be following a similar set of steps for most images unless you will be doing a lot of work to them. Outline your process or borrow someone elses (see my Workflow course on betterphoto.com).

6. Experiment with limitations. Don't give your self open-ended amounts of time to try and achieve an effect by applying filters willy-nilly. Again, have an idea of what you want to achieve, and allow yourself 10-15 minutes to experiment with a result rather than running all over with it. At the end of the time, post the image to a Photoshop forum somewhere and ask for help in what you want to achieve. Try my forums found through http://hiddenelements.com

I hope that helps people get on track toward learning Photoshop in their own way. If you have questions feel free to send them for future editions of the blog. Send to Richard Lynch thebookdoc@aol.com