Making a Holiday Card

With the holidays approaching it is still not too late to take on a project and do your own holiday card. All you really need is an image for the cover, some paper to print on (or a service to send to), Photoshop (or Elements), and a plan for the layout. The plan mostly has to do with printing to the edge, and getting the image on the front of the card.

Printing to the Edge
A layout problem that may confound those making their first cards is printing to the edge of the paper. Though some home printers have a print-to-the-edge feature, there is an edge area of the sheets you are printing that the printer will not print on -- commonly called a grip edge. It is often a quarter to a half an inch broad, and may vary from edge to edge depending on how paper was designed to go through the printer. The solutions to the problem of printing to the edge (and this holds for when you send a job to a shop to have it printed), is to design a little larger and then and crop the paper to the size you want the finished piece. So, for your holiday card, you wouldn’t start with paper that was exactly the right size and then use your printer to print the image exactly to the edge; you’d start with a larger sheet, print the layout, and then trim the paper down. To make your layout work, you'd lay out the graphic part of the card to print a bit beyond the crop edge—say, by an eighth of an inch (which is a printing standard). This is known as a bleed. The bleed provides a margin of error for the cropping. If the cut doesn’t fall precisely on the crop mark, the image will still come all the way to the edge of the cropped area.

The Basic Layout

Image on the Front
In laying out the card, be sure to think of how you want it to present! When you use a folded card, you have to put the front of the card on the right side of the layout so that when it folds the front of the card is in the right place. It may not be natural to think of the right side of the layout as the front, but that is where it is! The back of the card is on the left.

Outside

On the inside, the left and right facing sides are more intuitive. You usually want to have the saying on the right.

Inside

As far as the back of the card, you can put several things there for information purposes. Sometimes it is fun to put in your real or even an imaginary business name, copyright and date, website (if appropriate), and maybe some information about the photo (subject, title, separate copyright -- if applicable). Usually this is all in small type so as not to detract from the card. Homemade cards seem to always be the ones that stand out from the others.

For More Information...
For better ways to process your images and get the most out of them for your cards and other uses, be sure to check out Richard Lynch's Photoshop courses and his latest book: The Adobe Photoshop Layers Book

Holiday Gift Ideas
If you are looking for a good gift for that budding photographer or photoshop professional, try giving a betterphoto.com gift card. Good for courses, books and apparel!

Calibrating My Home Printer

Question:
I am struggling a lot with thee idea of color management and how it is best to approach it. I am not completely happy with my home printing results. I think I need printer profiling. I can have a printer profile made for $40 each, but I've also considered packages like X-Rite that cost about $1,000. What is the best route to take?

Answer:
Short Answer: I wouldn't do either.

One of the strangest things occurred to me several years ago when I was asked about how I process my images. At the time I was working on my fourth book, after years of doing digital processing and even working pre-press. I had a calibration device, gave people advice, made prints for shows...and my main workstation didn't even have a printer connected to it. In fact, I had a printer or two still in boxs that I never bothered to open. It may seem downright unnatural, but to me there is no need for a printer.

Now, that may seem strange at first, but there is a good reason why I don't have any printing equipment running. I am in the habit, and I think it is a good one, of sending my work out to be printed at a service. To me this has many advantages, not the least of which are cost, convenience, and consistency. These three C's may be a little different than the way most people look at them who are considering working with printers at home, but hear me out.

I use a service for image output and forgo the color profiling for the printer, printer cost, paper expense and maintenance entirely. I save time conceptually and actually not having to worry about issues of profiling for specific paper types, calibrating the monitor, and maintaining the additional software/hardware. I get to print on the most expensive equipment around (these are machines you would never buy for the home) for virtual pennies, and I lose all of the headache that goes with having my own printer, buying and maintaining supplies, potential for maintenance and repair, and finding a place to put it in my office. As long as I go with a good service (that calibrates regularly and uses top-notch equipment, processes, materials, and is responsible for mistakes), my result should be better than I could ever achieve at home.

If you look at cost alone in the proposed scenario, I save $1000 on the X-Rite, another $500 on a top notch home printer, more on paper and inks...and with a few inexpensive tests I can upload images to my service via ftp with confidence in the results, and have far more flexibility for sizing and format than I would at home. In other words, the $1500+ budget for my printer and supplies is something I spend directly on prints instead, without the hassles and headaches, and responsibility for keeping the equipment at peak performance. I am also not fussing with shopping for paper sales, and keeping a stock on hand. I don't have to have a paper cutter...and I am not limited to a smaller size print.

Each print may cost a little more if you look at it as materials alone (paper and ink--though the machines I print on don't use ink). The actual difference is pretty slight. But let's not forget the difference in equipment costs between using a service and printing at home in this scenario: $0 and $1500. It would take me a while to spend that $1500+ dollars in prints, and meanwhile it is earning extra money in interest, or I can invest it in other equipment. At the same time, I might never match the quality of the prints I get at the service, where I get beautiful, digital LED photographic prints on quality photographic paper. I am never longing to upgrade to the next better printer that comes down the pike, I don't have to read articles about home printer technologies, and I can rely on the service to absorb those periodic equipment upgrade expenses.

So, while I am probably fully qualified to run a printer at home and coulkd probably get good results, working without a printer, I can focus on what I do best -- working with my images and focusing on the capture and editing process.

Selling My Prints

Question:
I'm looking for a Gallery with a sales function that will take care of the orders, collection, printing, and shipping to get started selling my images. There just does not seem to be a photo site that has "everything" for a reasonable price/commission.

Answer:
The short answer: You may have to take matters in your own hands.

I don't know of a site that will provide everything from genuine sales opportunities to printing and drop shipping. It is an interesting idea, but I don't know if it is entirely practical from a business standpoint. First, you are asking the business owner to specialize in a lot of things, spanning web commerce, understanding of the market for arts, and knowledge of printing. Second, there is an awful lot of risk in taking on that challenge. Risk comes with a price, and that is why as you get closer to your ideal the services cost more.

A photo gallery site might have a technical web expertise and that might not correspond to having much knowledge of print at all. The site would expose themselves a risk to offer print services for redistribution, unless they were already a service or partnered with one. If you submit files that are not correct and haven't been tested and the service prints them, you will blame the service...and the service will either have to wrangle with disputes, or publish an almost irrational disclaimer. It may be a risk no portfolio-type site is currently willing to take for minimal profits that they'd make on the prints if they job them out, or the investment they'd need to make in printing equipment to provide the necessary services.

On the other hand, if you post your images for sale on a commission-free site ( see http://thefineartoriginals.com for example ), you'd be able to post your images for sale, collect your fees through any service like paypal ( http://www.paypal.com ), and choose any printing service you like to fulfil the job ( I use http://www.color-tech.com which will drop ship ). I send in images via FTP and have tested the prints on their equipment so there is no question that those making a purchase will be satisfied.

My suggestion may be one or two more steps than you'd prefer to take on your own, but you can get started for almost nothing, and you will have better control and understanding of the process -- and ultimately YOU reap more rewards from your sales. As distasteful as it is, artists may have to assume some responsibility for sales and marketing, or pay the premium for those services.